BIO
As the Chief Revenue Officer since 2021 of LifeLab Designs, Loren oversees the marketing strategy, partnership/B2B impact, and ecommerce site platforms utilizing a variety of awareness driving (influencer, affiliate, paid social, partnerships, pr outreach/events) and conversion (site bundling, promotions, customer experience add-ons) to generate $1M in revenue year one, 45,000 subscribers to the brand, a 1:1 Return on Ad Sales and a 1.6% conversion rate.
As the CMO/Vice President of Marketing for Audi of America, Loren was responsible for building brand image, overseeing brand strategy, advertising and media development, retail marketing initiatives, experiential partnerships, CRM, branded entertainment as well as the Audi social media approach. Most recent focus has been on purpose-led marketing with campaigns that have outlined the brand priorities in technology, women in business, and the commitment to the environment. Provocative storytelling, progressive brand stunts, innovative digital tools, and demand analytics have led to double-digit share gains, 25% sales contribution from marketing and elevated brand consideration/awareness/opinion by 30%+.